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• What Is Throat Lube Lager?

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What Is Throat Lube Lager?
Throat Lube Lager is a unique craft beer brand conceptualized by Wayne McAulay, inspired by a humorous moment on a hot summer night. It’s designed as a premium 5% ABV lager that stands out with its distinct branding and lighthearted approach. Unlike typical craft beers that can sometimes feel exclusive or pretentious, Throat Lube Lager promises a laid-back, inclusive experience focused on fun and enjoyment.
The branding features vibrant rainbow lips and the tagline “Keeps Your Throat Hydrated,” reflecting its cheeky and bold identity. Made for those who enjoy a straightforward, no-nonsense lager, the beer aims to bring a fresh sense of humor and accessibility to the craft beer market.
Manufactured by Cool Co Brewery in Toronto, Throat Lube Lager is bringing premium Canadian craft lager with unapologetic branding to Ontario bars, restaurants, and beer lovers.